Brassica Mercantile neighbours its successful sister business, Brassica Restaurant in the beautiful town square of Beaminster in West Dorset.  As a purveyor of fine goods, our carefully edited collection of homewares, books, food and wine focuses on all the components needed to create a fabulous convivial environment and experience.  The idea to set up shop next door to Brassica Restaurant, was always the intention of co-owner, Louise Chidgey when moving from London to the West Country. 

After 20 years in design retail and trend forecasting, the aim was always to establish a brand which reflected a relaxed way of life driven by a strong visual desire for colour, pattern and also attempting to achieve the British equivalent of ‘Hygge’ – a term to convey a way of life which isn’t easily translated from Danish to English.

Hygge generally involves being with friends & family while eating & drinking. It is essentially the art of creating intimacy: a sense of comradeship, conviviality, and contentment rolled into one. Our restaurant achieves this, with its warm environment, candle-lit by night, open fire in the winter, fundamental to accompanying our Modern European menu and Old World wine list.

Louise is one of the UK’s leading design and retail creatives, with expertise in home, interiors and lifestyle. Her career of more than 20 years has included extensive experience in the retail sector as well as the influential global trend forecasting business.

Building her expertise as a Senior Buyer at The Conran Shop, followed by Manager and Design Manager roles at Tom Conran Restaurants, Marks & Spencer and Selfridges.  Since 2005, she has gained an international reputation as Head of Home Design at global trend forecasting giant WGSN.com and, from 2010, as Senior Vice President, Content: Product Design at trend forecasting and product development agency Stylus.com

Louise is the co-author of 'Paint & Paper': A masterclass in colour & light.